Fairview Health Services is looking for a CRM & Analytics Manager for our Saint Paul corporate location. This is a full-time position working day hours, Monday thru Friday. Our digital advertising and marketing team will play a pivotal part in the rollout and evolution of the M Health Fairview brand. This is a great opportunity to join a fast-paced and growing team and be on the front lines as a new brand is born!
The Manager of CRM and Analytics primary role is to manage Fairview’s marketing/communications Customer Relationship Management (CRM) software and vendor relationship, in an effort to better analyze and understand the relationship between Fairview and their customers. Will work closely with the leadership of the branding, marketing and communications team to help launch and implement a marketing CRM in conjunction with an enterprise CRM strategy, working closely with related departments (patient experience, service recovery, marketing, IT, and operations) to ensure Fairview is maintaining a customer-focused approach with a focus on activities that create lifetime customers. The position requires a strong knowledge marketing automation, journey building and reporting.
Other Required Skills