Fairview Health Services

  • CRM and Analytics Manager

    Job Locations US-MN-Minneapolis
    Requisition Post Information* : Posted Date 1 week ago(1/14/2019 10:19 AM)
    Requisition ID
    2019-28897
    Profession
    Non-Clinical Professional
    Speciality
    Communications/Marketing/Foundation
    Location
    Hidden (41146)
    Shift
    day
    Hours per 2 weeks
    80
    Department
    Digital Marketing
  • Overview

    Fairview Health Services is looking for a CRM & Analytics Manager for our Saint Paul corporate location. This is a full-time position working day hours, Monday thru Friday. Our digital advertising and marketing team will play a pivotal part in the rollout and evolution of the M Health Fairview brand. This is a great opportunity to join a fast-paced and growing team and be on the front lines as a new brand is born!

     

    The Manager of CRM and Analytics primary role is to manage Fairview’s marketing/communications Customer Relationship Management (CRM) software and vendor relationship, in an effort to better analyze and understand the relationship between Fairview and their customers. Will work closely with the leadership of the branding, marketing and communications team to help launch and implement a marketing CRM in conjunction with an enterprise CRM strategy, working closely with related departments (patient experience, service recovery, marketing, IT, and operations) to ensure Fairview is maintaining a customer-focused approach with a focus on activities that create lifetime customers. The position requires a strong knowledge marketing automation, journey building and reporting.

    Responsibilities/Job Description

    • Plans and delivers CRM strategies encouraging customer/patient retention and ongoing loyalty of Fairview’s various customers. Monitors and maximizes customer lifetime value strategies to ensure customer engagement.
    • Supports branding, marketing and communications efforts through CRM/marketing automation platforms, including developing journeys within CRM, and applying best-practices on SMS, email and other multi-channel programs/campaigns.
    • Maximizes marketing list segmentation and remarketing strategies for optimal campaign performance and is able to translate complex issues and data into clear, compelling narratives.
    • Provides training, support and consultative advice to all members in the branding, marketing and communications team, of effective principles and strategies for use of CRM.
    • Uses metrics and performance data (e.g., conversion rates, click-through rates, and open rates) to report, analyze and shape effective email/MA programs.
    • Measures, reviews and reports on customer data captured within the CRM and other appropriate data sources and uses this analysis to understand and suggest new marketing and communications opportunities.
    • Supports organizational efforts to ensure marketing CRM integrates with the enterprise-wide CRM platform structure and architecture, measuring all required information to support the BMC’s analysis of the customer life cycle.

    Qualifications

    Required Qualifications

    • A bachelor’s degree in marketing, communications, or related field
    • 10 years with CRM, marketing research and planning or data analysis

     

    Preferred Qualifications

    • Salesforce Marketing Cloud certification

     

    Other Required Skills

    • Practical experience with a wide array of new marketing, communications and customer satisfaction measurement methodologies.
    • Exceptional written, oral, and presentation skills.
    • Expertise with Excel, database and other data analysis tools.

     

    Desired Skills

    • Demonstrated organizational analysis and strategy skills required, as well as project management experience
    • Strong analytic skills with experience in statistical modeling and analysis
    • Broad knowledge of research, planning and management, expertise in health care trends and issues

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